“Well, should we just give up then?”

If only I had a dollar for every time I have heard this, always from well-meaning people.1 It is all too common if you talk about climate change, constraints on energy and mineral resources, or the erosion of social cohesion in our complex and overpopulated world. In other words, it is common if you insist on bringing reality into the conversation.

Our faith that progress is an arrow pointed ever upwards is a hard one to let go of—and we think of our save-the-planet work the same way—ever upwards, the best it has ever been, unquestionable.

But I say if what you are doing doesn’t work, it may be that you don’t need to do it Bigger! Faster! and Harder!

Maybe it just doesn’t work.2
Maybe we need to do something different.

So the next response, “You want us to live in caves.” Obviously. Because different equals caves.

I don’t want to live in a cave. In fact, I want to live in a Jetsonian future in which our wondrous technology has liberated us from work while eliminating environmental impact, allowing us to truly find our place in the ecosphere alongside the splendiferous flora and fauna from tiny to titanic. I could be free to pursue something I am actually good at, like designing things.

But if you can stick with reality long enough, you start to realize that living in caves is a plausible, if undesirable outcome, whereas the likelihood of a Jetsonian utopia is that small speck you see disappearing over the horizon.

To review, the concentration of CO2 in the atmosphere is higher than it has been for millions of years, and we are well past the Paris Agreement target of 350 parts per million. Anybody who can bear to look at a chart of the global energy mix can see that renewables are not going to replace fossil fuels, even if we do have the resources, energy and social will to divert significant portions of our focus to windmills and solar panels. Which we don’t.

Add on to this an evergrowing population, many of whom are quite rightly pissed off at the level of exploitation their people and resources have experienced. They would like a piece of the pie, and are getting more aggressive about taking it.

Meanwhile, perhaps thanks to climate chaos, the breadbaskets of agriculture are facing persistent drought, while simultaneously being constrained by suburbia.

Our fragmentation of the biosphere is doing plants and animals no good as extinction rates are reaching asteroid-impact levels.


Living in a cave starts to seem like a pretty reasonable response. So should we just give up, then?

No. Giving up is not reasonable. But my father quotes an old hippie saying, “When what you’re doing isn’t working, try anything else.”

And I agree, though I think we can narrow “anything” down quite a bit.

There are three practical things I always suggest—walkable communities, well-insulated homes, and local food.

Our future is going to be much less fossil-fueled, either because we actually choose to stop killing ourselves with oil, or because the disruptions to the ecosphere—the primary source of wealth—finally impact the economy so drastically that we end up in a Greatest Recession. Either way, that is going to mean colder homes and fewer cars.

This will also impact the ridiculously energy-intensive industrialized agriculture system we have now, with huge satellite-controlled tractors, trucks, planes, and climate-controlled storage warehouses.


To those three practical things I would add a fourth activity, less palatable for the solutions-oriented crowd—grieving.

Grieving is a skill we have ostracized in North America, and yet there may be no skill that will be in more demand. Foreshadowed by the images coming from drought-torn Syria, the famine building in Nigeria, Somalia and Yemen, or by nations slowly disappearing beneath rising sea level, we will see a lot of death and loss.

Extreme weather is becoming more common even here in North America, with events that already sound positively apocalyptic. Again, people will die. Homes and memories will be lost, livelihoods destroyed.

And that is just if it doesn’t get any worse.

Despite our best attempts to banish unpleasantness we actually do have faint memories of how to grieve for those people and places we love. I think the worst pain we may face will be from our loss of progress, our loss of the promise that the future will keep getting better.

There is no brighter future.3

It is enough to make you wonder if you have done anything worthwhile with your life; and that question does not feel good for anybody.

Anyhow, there is plenty to do, and none of it requires living in caves.


There is one more consideration I would like to ask you to keep in the front of your mind. We don’t have a lot of time, and we have fewer resources.

It would be really great if we didn’t waste them. 

So, I like to think about failure. There is an example I heard once—it was a joke actually, from a time when internet memes were shared as email footers.

It said, “When an escalator breaks down, you still have stairs.”

An escalator is failsafe; it fails-safe. It fails-useful.

Compare this to an elevator. An elevator fails-dangerous—it is useless, maybe even a deathtrap.

As we become ever more frantic to fix the predicaments4 we have created, we will grasp on ever more wild-eyed schemes.

So how will they fail?


The failure of one small farm among thousands is not severe, whereas the failure of GMO crops could impact millions of tonnes of food. The whizbang vertical farms will pour millions of dollars down the drain when they fail. Globalized food systems require multiple systems to not fail—finance, legal, shipping, maybe refrigeration.

An elevator becomes a useless box. But without an elevator, our glittering towers also become useless boxes since few people can climb above four or five floors. Imagine a time of cascading failure, and think of all the concrete, steel and glass wasting away in the sky. Think of all the carbon embedded in all that material, all of the lives spent building these sparkling follies.

As failures cascade, we will weep to see our electric cars immobilized, the asphalt cracking from age on roads travelled mostly by people walking and riding bikes. So much steel, so much aluminum. So many batteries and computer chips. The breakdown of our Space Age fantasy of electric cars will strand incredible assets and waste the embedded energy and labour.

Yet a walkable community remains walkable.

If the heater in a super-insulated house fails, you are still warm.

When your bean crop withers, step to the next row and console yourself with a fresh carrot.


Maybe I will offer one more bit of advice for our sunset years. Again, not mine, but not an email footer either. It comes from my friend J.B. MacKinnon, who counselled me, “Drink enough Scotch, but not too much.”




Trees are green, right? And green is good, right? So trees must be good, right?

How could trees be bad for the environment?

Many of us have a sense that we are not on the right path; in our bones we feel the damage we do to this planet really does matter.
And often we cling overzealously to charismatic symbols like trees and honeybees, and lose sight of the place of the symbols within the system.

Cities are trying to respond to increasing environmental pressures. For example, to reduce dependence on agricultural breadbaskets at risk of climate change-induced droughts, cities are promoting local and urban agriculture. To reduce use of climate-changing fossil fuels, cities are promoting renewable energy. These efforts are distinctly urgent as we head for 410 ppm of atmospheric CO2—remember that 350 ppm gives only a reasonable chance of maintaining a climate conducive to advanced civilization.

And trees throw shade on those efforts.

We need a Right to Light.

There is historical precedent here, and various jurisdictions have Right to Light legislation—usually used to make sure a new building does not shade your windows and turn you into a shivering ball of moss—but cities that want to be leaders need to make sure solar panels and gardens have as many rights as condo towers.

Sunshine is the renewable energy that is delivered right to your house every day, right to your vegetable patch and your solar hot water collector.5 Before electricity turned every building into a faceless box, architects designed both for daylighting and ventilation. Well-insulated buildings can get a great proportion of their heat and light from sunshine coming in the windows.

Unless you have a great big tree in front of you.

Street trees are more than just comforting tokens; a dense green canopy that helps us forget the moonscape clearcuts that supply us with paper and lumber. Trees do a lot for our cities; they slow and clean stormwater, they remove air pollutants, they look nice and appeal to our old evolutionary psychology, to name just a few. 6 Urban trees should be seen as infrastructure alongside the pipes in the ground and the roads we ride on.

But the City of Victoria, where I live, protects certain native species and all very large trees—unless of course you want to put in a driveway, or build an addition on your house. You have no rights if you want to cut trees shading your solar collectors or vegetable patch, but if you want a place to park your Hummer, let the chips fly.

The City of Vancouver plans to plant 150,000 new trees, but unless a systems perspective is incorporated, they are planting 150,000 new problems and a forest of lost opportunities.

Here is how I think our urban tree system should work:

Trees are important habitat for myriad species. They look nice, and humans are hardwired to feel better, and perhaps be healthier when they can see trees. In cities they have the important job of shading asphalt to reduce the urban heat island effect. Trees can also provide tons—or on the scale of a city, tens of thousands of tons—of fruit and nuts.7 This would mean jobs for urban orchardists, food processors, farmer’s markets and foresters. It would also increase urban resilience to disasters by enhancing food security, and reduce the ecological impact of food transport.

And they can do all that on the south side of the street.

Let’s keep it simple by imagining a street that runs east-west. Trees planted near the sidewalk on the south side of the street will shade the blacktop, but not the garden on the north side of the street. Not the solar hot water collectors, not the windows that brighten life, not the photovoltaic panels, just the blacktop.

That is our infrastructure working for us.

This does not mean we will have fewer trees, it just means we will incorporate our Right to Light into urban design. It means we will not plant trees where they will block light and preclude energy harvesting with plants or panels for decades to come.

So, as infrastructure, when trees no longer serve the city they should be dug up, dynamited, moved or replaced. 8 We don’t remains slavishly loyal to our old pipes and our leaking sewers. We don’t worry about hurting the feelings of our bridges and sidewalks. When our trees are preventing us from accomplishing other goals—goals much more important than a new parking spot—then it is time for them to move.

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Data wormhole for those who enjoy such things:

In Canada’s ‘Household Sector’ about 40% of our energy is burned by our cars and 60% is burned by our homes. 60% of that 60% is used for heating our homes and water. So about a third of our total personal energy use is just heating.



Of the third of our energy use that goes to heating, about 60% is fossil fuels.


-Of the 40% share of electricity, 40% of that actually comes from burning coal and and natural gas. The remaining 60% is hydro and nuclear. And nuclear is not renewable. So actually, a large proportion of the energy that keeps the lights on and keeps us warm is non-renewable.


And here is a proposal for a solar hot water system that notes trees are blocking some of the insolation.



The harsh reality of cognitive limits.


Want to Build Great New Habits?
Interested in the Stunning Research that Changes Everything?
How about The Brain Hack that Makes You a Winner?

Clickbait like this is common, alongside more respectable Serious Yet Slightly Breathless News Items.

I spent several years researching behaviour change and running pilot projects on pro-environmental behaviour. My reading list was measured in feet and inches—I still have a two-foot stack of studies, and those are just my very favourites.

Out of all of this, I found one deeply important insight that explains, or frames, all of the work in the area—even the clickbait.

Our thinking has limits.

Just like we can only run so fast, or jump so high, we can only think so much.

I am going to show how this underpins everything from habits to heuristics—and how it helps us understand how to proceed. And yet this fact is very rarely discussed—and when it is discussed, we usually ignore it only to repeat the same old mistakes.

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So, our thinking has limits—which is not so surprising when you think about it. Our brain weighs only about three pounds. It sits inside a body that is fueled by food just a few times a day and still needs to sleep for eight hours.

Our senses take in an enormous amount of data that our brain must manage and select responses for. As Tor Norretranders says:

“The fact is that every single second, millions of bits of information flood in through our senses. But our consciousness processes only perhaps forty bits a second – at most. Millions and millions of bits are condensed to a conscious experience that contains practically no information at all. Every single second, every one of us discards millions of bits…”

Estimates of how many million bits per second vary, but the average estimate is about 60 million.

60 million bits of data per second flood our senses, but we are conscious of only 40. Not 40 million, just 40. That means we are conscious of just 0.00007% of what we perceive.9

And you wonder why it is hard to get people to read your recycling brochure.

We ruthlessly filter the data pouring in through our senses, sorting and discarding, seeking patterns that would elevate bits from data to information.

A cracking sound in the woods, maybe a silence of birdsong, an observation that the berry bush you are standing by is heavy with delicious fruit—these resolve themselves into “That bear is going to kill me.”

The data has survived the filters and become very useful information.

This is why we have a Novelty Bias. If you are just standing there with nothing happening, you can probably keep standing there and nothing will happen, and so your brain can nod off. It is when something new happens—like the crack of a stick in the silence—that we start to pay attention.10

After you have filtered for what you hope is important, the biases and heuristics keep rolling.

“That bear is going to kill me, now what do I do? Do I freeze? Do I play dead? Do I run?”

“The last time I ran from a bear, I lived to tell the tale—so it will probably work this time…” That is the Similarity Heuristic.

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So we are absolutely swamped with data. Furthermore, we—and our brains—evolved in a context that required fast action to secure food and faster action to avoid predators. We simply would not have been able to cope if we had to evaluate and carefully consider every bit of data. So we evolved coping strategies.

filtering  =  coping strategy
cognitive biases  =
 coping strategy
habits  =
 coping strategy
rules of thumb (heuristics)  =
 coping strategy
tribalism  =
 coping strategy
not listening  =
 coping strategy
copying  =
 coping strategy
social choice  =
 coping strategy
doing nothing  =  coping strategy


That is what the clickbait and much of the popular science writing is about—it is research that unveils the coping mechanisms we use to deal with the flood of data flowing through a brain that has limits.

For example, Daniel Kahneman is a Nobel Economics Award-winning psychologist and one of the founders of Behavioural Economics. In his wildly popular book Thinking Fast and Slow, he describes how our brains use two systems: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical.

Kahneman is describing our coping mechanism for a brain that cannot deal with all of the data it receives, and so it manages most of it quickly, with broad strokes, in order to conserve the deliberative resources for fewer—hopefully more important—things.

Researchers such as Roy Baumeister or Jonathan Haidt have drawn from Kahneman and Tversky’s work, and popular books such as Blink, Nudge and Switch reference them heavily. Switch uses Haidt’s metaphor for the two systems—an elephant and it’s rider. One is big and powerful, the other is little, and spends a lot of time thinking. System one, the fast and intuitive process, is what Gladwell discusses in Blink.

The research, the pop science, the clickbait—they are all describing our coping strategies.

Many coping mechanisms work all right; for the most part they have helped humanity plod along to where we are today. But we are starting11 to see some spectacular failures. Sometimes we find ourselves unprepared to deal with modern problems using a stone age brain,12 and so we  try to hack or tweak our coping mechanisms.

I have lost count of how many pop science articles I have read that describe a cognitive bias and say, “Ah-HAH! A bias! Now all we need to do is hack that bias and we can get back to the par-tay!”

Here is the thing—

The solution increases the problem.

The coping strategy is trying to deal with too much data—and the tweak often just increases the demands on our brain.

If you have a bias evolved to deal with your limited attention, trying to deal with that bias by asking for more attention is…Dumb? A waste of time? Probably going to fail?

But most recommendations for how to deal with our coping strategies still frequently demand attention, and sometimes sustained attention.

This would mean the tweak needs the right information to make it through the filters instead of getting stuck along with the other 60 million bits, if the data doesn’t make it through the filter, then the tweak won’t work. Furthermore, to sustain change using conscious tools would require that the data make it through  the filter over and over again.

And all of this is in competition with huge corporate advertising budgets, the demands of work and family life, and stress of all kinds.

All of this combined with thousands of environmental, social justice and economic issues that must be urgently addressed.

To put it mildly, that seems overly hopeful.

Yet that is what is being proposed whenever a politician says, “It is all about education”, or an environmental group says, “We need to raise awareness”, or a campaign asks you to spread the word, or watch a documentary film.

Every second they have your attention, you are filtering 59,999,960 bits of information, but they feel pretty confident you are going to listen to them.13

The results speak the truth. We ignore the reality of human cognitive limits, and we design strategies that rely on cognitive capacity we simply do not have.

And so we fail.

What would a better strategy be? I think we must build Compassionate Systems that shape our behaviour or address problems without needing attention. A programmable thermostat eliminates 20% of our heating energy, without attention. A well-designed house can eliminate heating energy, without attention.

I also think we must redesign our democracy. As citizens we cannot keep up with the hundreds of important issues in our country—and if we think our politicians are reading the thousands of pages of reports they get each month we are deluding ourselves; they too are only human. We need electoral and consultation systems that are designed for the brains we have, not the brains we wish we had.



Sustainable means able to be sustained, and the alternative, then, is things that are unable to be sustained.14

What part of unable to continue suggests we continue right down the same path? It is like my whole culture is gaslighting me because I feel so crazy.

Putting a finer point on it, I have long been a critic of vertical farms, most recently in Vertical farms: the greatest hope for cities, or a band-aid on a sucking chest wound? 

Salon also posted Enough with the vertical farming fantasies: There are still too many unanswered questions about the trendy practice.

But over at TreeHugger today, the tireless Lloyd Alter gives vertical farms a little love after nearly a decade of criticism, with I was wrong about vertical farms; Aerofarms shows how to make them really work.


Aerofarms has apparently avoided many of the things Lloyd has criticized in the past: the farm is in an abandoned factory, the growing racks are stacked very high to get more square footage, the plants are grown hydroponically in a fabric medium so consumption of nutrients and water can be tightly controlled to eliminate waste, and LED lighting is used that can be tuned to the specific colours the plants need for optimal photosynthesis, thus reducing energy use.

Aerofarms is a classic Less Bad is not Necessarily Good15 solution, in which efficiency serves to distract from the finitude of our planet.

Falling from 500 feet may be “less bad” than falling from 1000 feet, but you are still dead momentarily after impact. 

Today, we spend 10 calories of fossil fuel energy to produce one calorie of food. Efficiency might allow you to use eight calories of energy to produce one calorie of food, but you are still losing net energy at a shocking rate. It is Not Good.

Before fossil-fueled farming, it was easy to see which farmers used more energy than they produced—they were the dead ones. With only their own or their animals’ muscles to power a farm, the chain of cause and effect was very direct.

In Salon, Stan Cox calculates:

producing America’s annual vegetable crop (not counting potatoes) in vertical systems under lights would require well over half of the electricity this country generates every year, and that would crank out 1.3 billion metric tons of carbon emissions per year.

Half of the electricity?! Hey, let’s be generous and assume they can double efficiency! Then it will only take ONE-QUARTER of all the energy used in the United States. And that is before we “succeed” in electrifying transportation and heating and cooling, thus radically increasing demand for electricity.

Which quarter of your energy use are you going to give up? Oh, you don’t want to give anything up? All right, I guess we need to increase capacity by 25%…

So, just a quick check-in on the facts:

  • The US energy mix is 90% non-renewable, while globally, energy used is 80% non-renewable. Replacing that energy with renewables is going to be a significant challenge—a challenge many analysts characterize as impossible.16
  • Various IPCC reports and international accords agree Greenhouse Gases need to be cut sharply and very soon. 80% reductions by 2050 is one common target.
  • Even still, these 80% reductions are widely seen as inadequate to avoid catastrophic climate change.
  • James Hansen predicts a sea level rise of several meters in the next 50-150 years. His position is controversial, but he has a history of conservative conclusions.

Given these facts, let me sketch some vertical farm scenarios regarding the electricity used to power the lights, pumps and filters, and whatever CO2 producing devices they are enriching the atmosphere with:

Dark Green Reality
In this scenario, let’s assume we look at whole systems and determine the most important response to climate change is to radically slash material and energy use. Energy is allocated with great care to only the most important tasks, like the digital archiving of certain very valuable research texts, powering infant incubators, and very small amounts of pumping and other services.

Since sunlight falls on fields for free, it is immediately obvious that generating electricity to power lightbulbs to grow salad is a fool’s choice. Humans choose a more local and seasonal life, following and obeying the rhythms of nature. Birds chirp in every tree.

Bright Green Utopia
The electrification of the ‘developed’ world accelerates, with champagne corks popped for every new Tesla model. The developing world follows, with electric cars, air conditioners, televisions, light bulbs and computers reaching billions more people then ever before.

To power all this requires damming every trickle of water on the planet,17 while resource extraction and manufacturing for solar panels and windmills still need huge amounts of fossil fuels. Coal plants stay online to cope with differences between demand and renewable supply (caused whenever the sun goes down), and there is a huge surge in (non-renewable) nuclear power development. The downwind pollution from nuclear reactors and fuel mining continues to cause cancers and birth abnormalities, and the spent fuel continues to have no place to be safely stored for the lifetime of the danger. It takes a century, but Aerofarms factory is washed away by rising sea levels.

Hell in a Handbasket
Increasing climate chaos activates human lizard brains at a mass scale, causing people to double down in a hedonistic fuck-it—a sort of perpetual Black Friday riot. All of this consumption requires massive amounts of electricity, so coal plants are spun up to maximum and construction starts on dozens of nuclear plants, as well as fuel mining and processing plants.

Global average temperature soars, ice caps suffer catastrophic melt raising sea levels dozens of feet within decades, not centuries. One billion people are displaced and massive urban areas including New York City and Mumbai are inundated. Aerofarms original location is washed away.

Business as Usual
On our current trajectory, BAU is not wildly different from the Hell in a Handbasket scenario.

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There is no way to make vertical farms good. Neither our current model of transporting food great distances nor vertical farms are good responses to overpopulation and urban concentration. Maybe they are less bad. Maybe.

The public discourse, politicians, academics, journalists, scientists, most seem to be blithely washed along in the flood of business-as-usual. The plan—the actual policy—seems to be hoping a knight in shining armour will ride in to save us. This is enormously frustrating for me.

“Would you like to get kicked in both knees, or just one knee?”

“Erm…. I would like to not be kicked at all…”

We are talking about systems that rely on non-renewable resources, and are therefore impossible to sustain. The immutable forces here are the laws of nature. If our agriculture is not sustainable, that means it will not be sustained. That means it will end. That means people cannot eat it.

Less Bad is slow death.

But it is true, talking about what is Less Bad and what is Good obscures the reality of the situation a little.

The challenge is that while Less Bad is slow death, Good is increasingly looking like different death, at least in the short term.18 We show no sign of voluntarily realigning our society and our culture to follow the laws of nature.19 Rather, we continue to throw energy, materials and technology at problems. This makes a reckoning inevitable, and it is hard to see how an involuntary reduction in population can be avoided. It sure looks like truly sustainable agricultural practices that could feed humanity will only be widely adopted when we have exhausted all of our Less Bad options.

Now, slowing bleeding is always a good idea, but we are way past the cut and scrape stage. When medics perform triage after a catastrophe, they leave some people bleeding because they have no hope of survival and the bandages and personnel are needed for people who might live.

So, should we focus time and attention on infrastructure that, as these rough scenarios show, cannot endure? Personally, I try to work for things that are Good.

Which is not vertical farming.



We have enough Ideas (or, No pie for you.)

Why are we not winning the fight against climate chaos? Why was Trump just elected? Why has there been a slaughter of drug addicts this year?

Because we think about change wrong,20 and so our efforts are often wasted.

Three things are needed to make change;  we need three capacities. We need the Technical capacity, the Material Capacity, and the Social capacity. Let me explain:

If you have a recipe for apple pie, and some sort of an oven or other way to concentrate heat, you have the technical capacity to bake a pie.

If you have apples and flour and sugar and butter and pinch of cinnamon you have the material capacity to bake a pie.

And if you have someone who is willing to cut butter into flour, slice apples and wait around while the pie bakes, you have the social capacity to bake a pie.

If you lack any one of these three, there will be no pie. Pie will be impossible. You cannot have pie.

Technical capacity

Ideas are technical capacity. A vision. A map. A programming language. A recipe. All of the necessary technics to realize the idea are also part of the technical capacity—a factory with all its fabricating machines and finishing systems, handling units, air or water cleaning systems.
Distribution systems might be thought of as part of technical capacity.21

For some simple changes, the idea may be the only technical capacity you need, but for more complex change, you may need much, much more. Joseph Swan developed a light bulb that used a carbonized filament 30 years before Thomas Edison’s patent, but vacuum pumps had not been invented that could suck the air out of Swan’s bulb. He had an electrical supply, a bulb, a filament, but lacked a pump, so he did not have the technical capacity.

Microchip manufacturers are currently reaching the end of their ability to miniaturize, and so the much-vaunted Moore’s Law…is not a law. Chip designers have a lot of ideas, and are doing a lot of research, but can’t currently turn these possibiities into realities. They do not have the technical capacity.

Commercial power generation with nuclear fusion has been just ten years away…since the 1950s? The technical capacity does not exist.

Social Capacity

Social license, political capital. The ability to tax to raise funds. Volunteers. Educators. The willingness to go to jail in protest or the willingness to put up with inconvenience for a greater social good. Governance, obedience of laws. Unity, harmony, tolerance.

Open minds.

These things are not created or overcome with a good idea. I think of the social capacity as the fruit of relationships. Can a diverse group of people be brought together in common cause?

In the real world, away from the habit of worshipping ideas, we do spend a lot of attention on social capacity; coalition building, social capital, education, fundraising.

Material Capacity

Thanks to post-war exuberance and the silliness of feckless economists few of us think of there being limits to material resources. But of course, on our blue droplet, everything must be finite.  Without snow, you can’t go skiing. If you don’t have energy, you can’t do much of anything. No water or no soil or no seed…no crops.

If you don’t have apples, you can’t make pie. But if you do have apples, you can eat them fresh, dry them, sauce them, bake them, juice them for cider, distill them for brandy—as long as you have the necessary technical and social capacities for each of those operations.

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Sadly, our habit is to think and say that change is about ideas; new ideas cause change. TED Talks are Ideas Worth Spreading. Political parties have platforms and debate ideas. It is currently very important for cities to “consult” with residents and “hear their ideas”.
Pecha KuchaThinklandia. IdeaCity.22

We spend a lot of time concerned with messaging and with rhetoric, because our habit frames this battle as a clash of ideas, and when the best idea is proven out, it wins and change will follow as sure as day follows night…

—despite this not according with reality in almost any way; knowledge and awareness are frequently unrelated to behaviour.

—despite this not being the strategy of countless organizations that are getting things done; a soup kitchen is not about ideas, it is about feeding people. A traffic signal is not about ideas, it is about controlling the behaviour of traffic. Politics is rarely about ideas, it is about getting out the vote.

Of course even a traffic light has an organizing idea behind it. What if each signal was organized around a different idea? Disaster. But for traffic control, as with most of human existence, the ideas are quite old. New ideas are very seldom needed, in fact we are still struggling to execute ideas that are millennia old and so the fetishization of ideas is very often misplaced. What is needed is implementation.

Ideas are easy. Implementation is hard. – Guy Kawasaki

Don’t freak out too much in trying to parse issues between social and material and technical. There is not much benefit to counting angels on a pin head. The big point is that ideas are not nearly enough. As someone trained in Industrial Design I like to joke I have a degree in brainstorming, and I still think ideas are only 0.1% of the solution.

What is needed is the social and material capacity.

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So how did Donald Trump become president?

It clearly was not a lack of ideas. I don’t think I heard a single new idea in the whole campaign, just the same old repetition about growth and jobs, with some excitement thrown in about health care, globalization and immigration. But I wonder if there was even a single idea that was less than 100 years old.

We have the technical capacity.

Regarding the American electorate, there is a clear lack of social capacity. Divergent social groups can not be brought together.23


How about the horrifying increase in overdose deaths as elephant tranquillizers are mixed into street drugs?

We clearly do not have the social capacity to care for the wounded people that become and stay addicts, or the social connections to prevent their being so deeply wounded in the first place.24 Furthermore, once people are addicted, we have the knowledge of safe injection sites—the idea, or technical capacity—but we have NIMBY resistance and government obstruction to opening sites, so we don’t have the social capacity.

Please note I am not saying we can’t develop the social capacity to forgo bathroom remodels and granite countertops, and choose instead to assign that money to paying for the supports necessary to prevent or mitigate the harm caused by our culture. We could do that, but we currently do not have the social capacity.


Climate chaos is the poster child of our misallocation of expectations. Scientists did research, the UN made statements, Al Gore went on tour.

The technical capacity is all there—the information and data, even the bright green solutions of electric cars and solar panels and high-speed trains, and the deep green solutions of walkable communities and bioregionalism and simple living.

And we progressives and environmentalists have spent well over a decade being gobsmacked that the only significant changes have been to the increasing level of carbon in the atmosphere. The atmosphere doesn’t care about Kyoto, or Paris, or Rio the first time or the second time. The atmosphere doesn’t even know Copenhagen exists.

The atmosphere only cares about tonnes of carbon, and those keep increasing.

And the louder we talk at people who seem to not be hearing us, the more social capacity we lose as we harden people into opposition.

An excellent recent article by David Roberts fleshes this out.

Most of our knowledge is not acquired or held in ways that we would think of as “learning”—teacher-student, textbook, debate, et c. Knowledge is social, Roberts explains, and is largely passed or outsourced within social groups.25

So, in a formal learning environment, let’s say math class, a conservative student will not care if the teacher is from the same group and shares their conservative politics. The student is there to learn and math is math.

In informal environments, like everyday life, the practise of outsourcing knowledge26 works great, most of the time. If we all had to know how to manufacture every part of every thing in the human realm we would be living a much more stone-age existence. So we are perfectly happy to let someone else be the expert in concrete reinforcing bar or antenna geometry while we are the experts in our field, and few of us care what social groups are involved.

But climate chaos is clearly different, maybe because it requires such broad changes to all aspects of our lives and cultures, maybe because it was carefully politicized. It is not something many of us go to school for, so we form opinions about it based on very few facts but a great deal of social “hum”. It is not much good for progressives to lecture conservatives on climate change because lecturing is not the mode of transmission for that subject and the social groups are not shared.

There is a huge gulf between social groups which simply arrests any attempts to build other social capacities, as would be needed to reallocate resources to carbon reduction, resettle away from flood zones, or make changes to urban form. So, we lack the social capacity to tackle climate change.


In these times, when we have more than enough ideas to enable us to live better than any royal family ever has and before the shortage of material capacity becomes impossible to ignore, most of our struggle comes down to a shortage of social capacity, as those three examples highlighted.

And as I said, it is not that we can’t reallocate our social resources of time and money to elevate important issues. We have, and we will continue to do so.

But social capacity is finite. It is based on the limited time in each day, on the limited capacity for communication and analysis, on the limited willingness to be taxed.

So, we can reallocate social resources to some issues, but certainly not all issues. As is the main point of my writing on Compassionate Systems, we need to replace social capacity with system design whenever we possibly can.

And, since we have too many issues that demand more capacity than we can possibly provide, each issue ends up in competition with the others—which is a horrible situation to be in. So, we need to shift to systems, but we also need to just give up on some issues, and lay them down. We need to lay them down so they don’t weaken others for lack of resources.


Technical capacity is our habit and gets all the glamour, social capacity is where the real work is happening, and material capacity still tends to be ignored, except around the hairier fringes of the internet.

I think we lack the material capacity to tackle climate change, and perhaps the fact we don’t notice this is another bad habit (which is a lack of social capacity). The material transformation after WWII has given us the habit of acting like we will always have more energy and more material. How else could we explain coffee pods and the fact the automotive fleet gets no better mileage than the Model T Ford?27

The sheer volume of energy and minerals that would be required to shift our consumption to either lower energy infrastructure or “green” energy may not be available.

And, of course, fossil fuels and mineral resources are all finite, so they are depleting and will at some point be unaffordable. Things we can do today we will not always be able to do as our material resources deplete.

black and white threshold edited

One of John Michael Greer’s very best posts on The Archdruid Report, to my mind, was his eulogy for William Catton. Tucked into the warm reflection was this amazing paragraph, which offers more background for the primacy of the idea and blindness to the material capacity:

Over the three centuries of industrialization…the production of useful knowledge was a winning strategy, since it allowed industrial societies to rise steadily toward the upper limit of complexity… The limit was never reached—the law of diminishing returns saw to that—and so, inevitably, industrial societies ended up believing that knowledge all by itself was capable of increasing the complexity of the human ecosystem. Since there’s no upper limit to knowledge, in turn, that belief system drove what Catton called the cornucopian myth, the delusion that there would always be enough resources if only the stock of knowledge increased quickly enough.


There is no limit to number of ideas you can have about pie. But if you do not have apples, and a baker, you will never get to taste it.