Our cultural veneration of free will traps us in dead-end expectations that are unsupported by reality. If we want to make effective change, the idea of free will is one of the first things we should jettison, or at least put in its proper place.

John Michael Greer is one of my favourite thinkers and writers. I frequently recommend his book The Long Descent to people who are curious about my thinking, especially regarding sustainability. He has an incredible memory for historical detail, and has also read the work of all the great Western historical sensemakers. He writes weekly at The Archdruid Report and I never miss a single one.

Last week Greer touched on Free Will, and this week he expanded on his thinking. With perhaps less than his usual élan, he dismissed opponents of Free Will as Victorian Determinists. Now, I am no friend of Victorian Determinists so I won’t try to defend them, but I think there is another way to look at free will—we have it, but we only use it on the rarest of occasions.

If I could try to put our North American, Caucasian, dominant culture narrative into words, I think the story would go something like this:

Humans have Free Will. That means we are free to make choices. Choice is a decision to control our future behaviour; choice is conscious, and rational choices are the best choices. In order to make rational choices, you need information, and information comes from education.


We should thoroughly educate ourselves, and, with our Free Will, use the information to make conscious, rational choices about our behaviour.

Now, I disagree or have heavy caveats for almost every word in this narrative, but I tried to state a fair articulation. 1 In my work, I am interested in the impact our idea of free will has on our ability to create change.

I think our culture also has a tautology for behaviour—we choose our behaviour, therefore behaviour is a choice. The definition of behaviour I find useful is considerably broader:

Behaviour is the response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.

Or as I like to say, as long as you are not a rock, everything is behaviour.

Once you take a broader view of behaviour, it is immediately obvious that we are constantly behaving without having made conscious, rational choices. We make thousands of behavioral choices each day, and almost none of them are conscious.2

The cultural narrative for this fact is that we are bad, lazy, no-good, uncaring people, too distracted by reality television to bother with important thinking and choosing—we are by nature, flawed.

In fact there are two more important reasons we don’t consider every choice: there are only so many hours in the day, and we have only so much fuel for our brain. If we truly sought information and deliberated on every behaviour, we would never get our socks on before it was bedtime again.3

So most of our behaviour is not consciously chosen. Estimates vary between 95%4 and 99.999% of our behaviour consists of automatic responses to our context.

When so much of our behaviour is reactive, how can we say we have Free Will? At best we can say we might have free will a small fraction of the time. One researcher suggests we actually have Free Won’t—the capacity for the conscious brain to overrule behaviour signals that have already been sent by subconscious areas of the brain.

This is all getting very geeky. I am not going argue whether we occasionally make a free will choice.5 But I am saying our ability to deal with reality is damaged by our cultural narrative that behaviour is a product of conscious, free will choices.

As I have written elsewhere, since most of our behaviour is reactive to our physical and social contexts, the most effective way to change people’s behaviour is to change the context. Regardless of the speed limit, if the road is wide and straight, people drive fast. If the road is narrow and twisty, people drive slow. The most effective way to change behaviour is NOT to educate and inform people about the dangers of speeding, then post a speed limit and expect them to make a good choice with their free will—especially when everyone around them, their social context, is responding appropriately to the physical context of the wide road by driving faster than the posted speed limit.

Imagine how we might respond to issues if we stopped telling a story that behaviour is a product of choice, and instead compassionately acknowledged it is mostly a product of context. Think of the lives lost and families destroyed by lung cancer, drunk drivers, malnutrition, poverty, and lack of exercise. Think of arguments with loved ones and lost friendships. Think of the billions wasted on ineffective infrastructure. Think of the school system and the justice system.

Free will has very little to do with our lives, context is King.



Global News

Two days ago I awoke to an eerie, silent hellsky. It was dusky dark, even first thing in the morning. The colour and brightness of the sky was all wrong, not just overcast but unnatural. Throughout the day, people described it as apocalyptic, discomfiting and especially, unsettling. Even the birds kept quiet.

Of course, as people in southwest British Columbia will know, it was the smoke of dozens of forest fires. But the knowledge did not calm the hairs standing on the back of my neck; only late the next day did they lay down.

The atmospheric weirdness wound social media to high tension and a petition was soon circulating to shame the provincial government into renewing their contract with a fleet of venerable and large waterbombers, The Martin Mars.

Clickety-click, petition signed, democracy in action. Three cheers for Western Civilization! 6

Then somehow a Factsheet from the B.C. Government surfaced, which essentially said:

  • The Martin Mars is too big and too slow to safely maneuver close to B.C.’s rugged terrain, whereas the currently contracted Fire Boss airplane is faster and more nimble.
  • Again because of its size, the Mars can only land on 113 lakes in B.C., whereas the Fire Boss can resupply on over 1,700 bodies of water.
  • The Fire Boss is more capable of delivering foam fire suppressants.
  • On the 2014 West Kelowna fire, the average cost of dumping a litre of water was 19¢ for the Fire Boss and 63¢ for the Mars.

Detail. Facts. The petition was clearly the reactions of the uninformed; mob rule instead of reason and deliberation. The petition was probably started by opponents of our current “Liberal” government, simply looking to score political points. Mob rule is exactly why democracy is so important as a check and balance.

Then somehow a rebuttal to the factsheet surfaced. Sentence by sentence, the factsheet was dismantled—or at least the proper judgement of the situation was made much more complex.

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So, I am a pretty smart guy. I am quite literate, and consume an enormous amount of information which I contemplate and analyze and fit into the pattern of the emerging worldview I write about here.

I spent about an hour, and read two factsheets. I think it is safe to say that I spent greater attention learning about this issue than I do—or anybody does— for 99% of the issues we face. I did the right thing.

And I remain utterly confused about which waterbomber is a better choice to spend my tax dollars on.

Our cultural narrative—repeated endlessly on the nightly news—is “It is all about education.” When people are informed, they will make rational choices and will—obviously—vote for the best choice. Or at least write a letter to their local representative about the best choice.

And therefore, if people are not making the right choice, it is because they are uninformed or poorly informed and need education. The problem is cast as being a failure with us instead of a problem with the system.

Cue the campaigns: more pamphlets, forlorn photographs, sticky cognitive frames, and celebrity endorsements. If what you are doing doesn’t work, do the same thing more! Bigger! Faster!

My research on behaviour change offers a different perspective. If what you are doing doesn’t work, that may be because it just doesn’t work. No amount of bigger or faster will make it work, because it doesn’t work. In fact, it can’t work.

But a very few campaigns do work, and that adds to the corrosive danger of our narrative of democracy.

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I invite you start listing all the issues that request your attention. Think of every time someone has said, “It is all about education,” and then keep adding all the other things: climate chaos, racism, temporary foreign workers, clearcuts, sexism, globalization, real estate, abortion, euthanasia, the death penalty. And then how about girls going to school in Afghanistan, and whether Omar Khadr was a child soldier or an enemy combatant? Foreign food aid. Donating money to Doctors Without Borders or to your local Humane Society.

It is pretty clear we could keep listing for hours, or maybe days. Making a proper, informed judgement about anything in that list should take weeks of dedicated research.

Urban density. Legalized prostitution. Legalized cannabis. Legalized hard drugs. Voting for youth. Gay marriage. Which bathroom Trans people should use. Should Sikh RCMP officers be allowed to wear a turban?7 Should Sikh motorcyclists be allowed to not wear a helmet? Who pays their medical bill if they get a brain injury while not wearing a helmet? NIMBYs. Gentrification. Displacement.

These issues are complex; people get doctorates in Philosophy and Ethics and every other topic touched on. But me dedicating even one hour to a new topic is highly unusual. We just don’t have time. Even if we dedicated one hour to a new topic every single day we would never get through our list, and would be only slightly less uninformed.

My personal interest is on the limits to our cognitive capacity, so that is how I tend to think about the problem of democracy, but the limited hours in the day works just as well. You sleep for eight, work for eight, commute, cook, wash, shop for food, play with your kids, clean the house, visit friends, maybe care for an aging parent—almost nobody spends even one hour a day researching these important issues.

And there is nobody who has researched and developed an informed opinion on all the issues.

Which is why we elect politicians to represent us, right?

Are you kidding me? Politicians are worried about being elected; do you think they actually read the 3,963 pages they are given on every single vote? I bet they spend less time than the average citizen; they have a lot of other obligations.

I might sum up Western Democracy as the process by which we use one vote, cast sporadically, to elect someone who is largely as uninformed as we are, in the hopes they will represent our complex and often self-contradictory views. If they do not, we have no recourse except the laughable “holding them to account” in the next election cycle—at which time we may find we make exactly the same choice we did last time because our concern for abortion rights still outweighs our desire for intact ecosystems. Get Out the Vote campaigns change nothing more than the number of people casting that sporadic, lonely, unenforceable vote.8

So. We are obviously not making rational informed decisions. Almost nothing is “about education”.

Civil society groups use campaigns to fight for balance, to maintain some pressure between elections. Most of these campaigns utterly fail—as they must; we simply do not have enough time in the day to give them the attention they need.

Some of these campaigns do succeed—and as I said earlier, I think this is corrosive to democracy. If you “succeed” because of your acute framing, or because of the emotional heartstrings you pull, we are still not having the informed and rational debate we say we are supposed to be having. If a bandage staunches the flow of blood from a sucking chest wound, it gives the appearance the problem has been solved, but leaves the underlying condition untreated. A little success maintains the intravenous drip that keeps us hooked, without actually creating comprehensive change.

Right-wing populists propose referenda; the left-wing collectivists like Direct Democracy—both of which face us directly back at the immutable fact there is simply not enough time in the day to make informed choices about all the issues we face. Given the choice between Elected Unrepresentative or the Rule of Ignorant, I would prefer a benevolent dictator.

Being assured of benevolence is always the rub, though many people feel their elected government is not benevolent, though typically less inclined to summary execution.

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So what then, to do?

I think we must discard the idea of rational choice. We must trash it with the ferocity and power of an NBA Slam Dunk Competition. It is corrosive, and it keeps us from trying different approaches.

We must explicitly separate moral9 questions from factual questions. The moral position of the people in our country is more reasonably polled.10

We must acknowledge we will never have the capacity to make informed decisions on all the factual problems we face. I think we should assign the resolution of these problems to the binding decision of a Citizen’s Assembly.

As in the Citizen’s Assembly on Electoral Reform, a group of regular folks will be selected by lottery and balanced for sex, race and other demographics. The Assembly will spend a year, or two, or five, diving deep into an issue, and then they will make a decision.

And I think we should all just do what they say—they are people just like us, who have actually devoted the time to an issue in way we are all supposed to do. And they should do what we say, coming out of the Assemblies we sit on. Do we even need an elected government, or would simply having a Scheduler of Assemblies be enough? I don’t know.

For better or worse, we have arrived at a time and place where we have just enough information to make asses of ourselves. With good reason, we don’t trust politicians, bureaucrats, corporations or special interest groups. We aren’t going to move forward by doing the same thing bigger or faster. We need to do it different.




The Compassionate Systems Theory of Change

Most of our attempts to make change rely on a belief that people can change, that change is possible. Of course, this is true—but just barely. So, this is not much of a theory of change, but rather a Theory of Unchange—a theory of why change is so hard.

Our brains are physically limited in the amount of thinking and decision making we can do; just a few hours each day is all we have.11 This is not a choice. This is a physical limitation, and is no more changeable than our height or eye colour.

If we were irrevocably bound by this limitation, humanity would literally still be shivering in caves. But instead we have developed coping mechanisms that allow us to recycle past decisions so we can use those few daily hours for new problems—as well as for the quotidian minutiae of life.

These coping mechanisms include: habits, rules of thumb, laws, social conventions, religious strictures, myths, superstitions, writing and publishing, social structures, governments—and especially physical infrastructure.

That I say “especially physical infrastructure” signals my bias. But I am a designer of products and systems, so rather than bias I like to think of this as my special insight.

We say, “like a fish in water” to draw attention to something that is so taken for granted it cannot be seen. But the fish is probably aware of temperature, density, salinity, taste, smell, and currents—without naming these things as properties of water. And so with humans. We are aware of wide roads, narrow roads, bumpy roads and smooth roads, but we seldom ask Why Roads? Or what would happen if roads were different.

Roads are something that many of us interact with regularly, perhaps for several hours a day, and some of us spend some of our few conscious hours thinking about them. But what about the things we are less aware of, like the insulation in our walls, the method of generating our electricity, or the type of piping that irrigates our food?

The way our electricity is generated can lock in orders of magnitude more pollution that we can ever affect by turning our lights off. The way our cities are built can lock in order of magnitude more pollution than we can affect with personal driving choices. We built these systems to cope with our limited ability to pay attention—to think and choose. Changing systems is the most powerful lever we can pull.

Of course, everybody knows this—people who care about these things sagely nod over Donella Meadows’ essay on leverage points. If she had known about recent brain research that shows how little conscious thought we have, Meadows probably would have been even more insistent that we focus on systems. And yet, probably because system change is so daunting, almost without thinking we default back to advocacy and education for personal changes—the same finger wagging about light switches and shorter showers that we know does not work.

We say these tactics aren’t working—and that implies that they could work, if only we did them better, or bigger. Better framing, more fundraising, better creative, more crowdsourcing, viral this or that.

But it is not that they don’t work, it is that they can’t work. They can not work.

Attention is a physical resource, which means our attention is exhaustible—in fact, it is very easily exhaustible—and finite. This means fighting for attention—as we do with our campaigns, social media, and documentary films—is a zero sum game. Attention is a limited commodity, and when you use it, it is gone. It is not that the tactic needs to be bigger, it is that the attention is already used up—gone.

This means this sort of work is fundamentally competitive. In order to succeed, something else must fail.

If you are going to get attention, you must take it from somewhere else. Essentially, you must stab your friends in the back. If your friend has a cookie that you want to eat, there is no amount of community engagement that will make that cookie multiply. You can take the cookie from them or share the cookie with them, but either way, your friend gets less cookie.

This may not be bad when we are talking about cookies, but when we are talking about medical research, food aid, endangered species, climate change, social justice, addiction…you are taking the cookie from some very important issues. Furthermore, these issues are already fighting for brain space against work and family and television and magazines and facebook…

Now, some very smart academics who study these things think that 80-95% of our behaviour is determined by the context we are in.12 I think these smart academics are like fish, and so can’t see the water they are swimming in—the physical context. They don’t see the way our behaviour is profoundly shaped, not just by roads and plumbing, but by building codes and zoning regulations and trade agreements.

One researcher thinks 99.999% of our behaviour is shaped by our context, and I think he is much closer to the truth. I developed this pyramid model to show what my hunches of the relative sizes of behavioural influences are.

behaviour pyramid

So, we should start by asking how we can change the system. Only after we have relentlessly eliminated any hope of ever changing the system should we try to fight for attention. If you can’t change the system, most of the time it would be better to do nothing at all rather than rob attention from an issue that has a chance. Fighting for attention is our last gasp, the thing we do when we are convinced we have no choice and our issue is so important we are willing to stab our friends in the back in order to steal attention from the issues they are working on. And even then, we will probably fail.

If we truly want to make change, we must stop asking for attention; we must work on the system. We need to look for the way to educate the fewest people—just the right people, the bare minimum needed to create the change we seek. We must build compassionate systems—systems that make our desired behaviour as effortless as turning on the tap or flicking the light switch.

We must build water.




Skill, joy, and shaving.

IMG_0075I wrote this about five years ago, but had no place to publish it. After the topic of his most recent post veered to razors, John Michael Greer suggested I post it.

Joy is a thread that runs through our Small and Delicious Life, but this column is explicitly about joy.

And shaving.

For much of my life—once I got over the excitement of having hair on my face—shaving has not been a source of much pleasure at all. But unlike most people, whether they are scraping their face, legs, chest or underarms, I can now say I love to shave, I look forward to it; shaving enriches my day. How I got here is a bit of a circuitous story.

As a designer, I like to figure out new ways to reduce my environmental footprint.13 Ten years ago, in the hopes I could stop throwing away razor cartridges, I tried shaving with a straight razor. I never got very proficient, especially that bit under the nose known as the coup de maitre, but I could scrape myself pretty smooth. I picked up a puck of soap at the drugstore and a shaving brush off eBay. In the years since I demoted the straight razor to bathroom decor I have also dallied with the “safety razor”, the double-edged type used to chop cocaine or scrape paint spatters in the hopes I could re-sharpen the blades with one of these vintage gizmos.

This always resulted in some pretty wicked razor burn, and I always returned to my twin-blade cartridges. They got me smooth enough for an office job, and were the smallest non-recyclable monstrous hybrid I could find. I did avoid creating garbage from shaving foam cans, but I was not feeling like I was shaving sustainably.

Now I don’t know about you, but when something is weighing on me—when I am, as they say, down in the dumps, I tend to stay up late. And when I stay up late, I tend to drink and Google. For some reason I began googling things related to shaving. My, how the internet has grown up. No more peach fuzz, there is a great hairy bonanza of shaving information, equipment and ephemera.

I think I first came across this guy, who explains how to make a great shaving lather—turns out I had been doing it wrong, wrong, wrong. To start with, you don’t make lather in the soap mug—all those well-meaning Christmas gifts of a Shaving Mug and Soap Kit…how sad. Anyhow, maybe I wasn’t wrong, just joyless, and wasteful and ineffective. He shows how to make great foam in a variety of ways: in a bowl, in your palm, or on your face. I tried them all and spent several months making lather in a bowl. With the bowl you can preheat the ceramic; I floated my bowl in my sink of shaving water so I always had warm lather just like the barber’s. Finally I settled on working the lather up right on my beard. I am not a stiffly bristled guy, and this works wonderfully.

There is a pretty clear consensus in the online shaving world that the old safety razor is the ne plus ultra of depilation tools. I had a razor my father gave me, so I ordered a sampler of new blades and a brush from a fine Canadian supplier. Each manufacturer has its own characteristics—some are sharper, some hold an edge longer. I spent many a contemplative hour with my Scotch and water, pondering geopolitics and potential disruptions to my supply if I settled on blades manufactured in Egypt, or India, or Israel. I also got a very nice puck of French shaving soap—turns out shaving soap comes in many flavours, and none of them smell like Old Spice.

As with life, so with shaving—by which I mean advertising gets it all wrong. With a safety razor there is no grand swipe through your stubble, leaving a perfectly polished swathe through the lather like the beautiful people do with their Mach Whatever. The safety razor requires short little strokes, and lots of them. Do you watch Mad Men? Don Draper does it right.

Now I am smoothly shaven—in fact, I have never been so smooth. I also never get razor burn. And here is where the joy comes in—I shave four times, lathering freshly each time. I shave down, and then at a 45 degree angle, and then at the opposite 45 degree angle and then up. With a safety razor you use no force, just let the weight of the head glide over your skin. Those who are really serious make beard maps, getting to know their own face, how the bristles grow, and where they need to change direction for the closest shave. And the added bonus that started it all? I never throw away empty shaving foam cans, I see no reason to ever own another razor and my blades are a single material, 100% recyclable stainless steel.

It may seem inconceivable that I get up early in order to shave four times, but it is truly a blessing unto my day. Here is the thing—we have taken all that is truly challenging and artful and demanding and given it to the machines. For the humans we leave the task of pressing the start button—cars that parallel park themselves, jigs to cut dovetails, gas fireplaces that never fail to light,14 razors with four or five blades—pressing the button, over and over again, at work, at home, all day long. It is like we are trying to systematically destroy anything that requires practise, anything that may require expertise. To fit with other design strategies like Design for Environment, Design for Disassembly and Design for Recycling, I call this Design for De-skilling.

Why get out of bed at all, let alone early, when all you have to look forward to is flicking the switch on your electric razor? The economist Nicholas Georgescu-Roegen wrote:

…we should cure ourselves of what I have been calling “the circumdrome of the shaving machine”, which is to shave oneself faster so as to have more time to work on a machine that shaves faster so as to have more time to work on a machine that shaves still faster, and so on…

As with Slow Food, Slow Shaving stands against this de-skilling. It takes practice to make a good shaving lather. It takes effort to shave closely. Each of these things forces me to focus, brings me back to a challenge in my life, the challenge of getting the right amount of water in the brush, of getting the blade angle just right. When I stroke my chin in thought my reverie is broken by amazement at how smooth my face is. When was the last time you had that sense of amazement delivered by the space-age multi-blade razor? It feels great—satisfaction at a job well-done—like making perfect pie crust or getting nothing but net on a three-point shot. That is a feeling we could have much more often in our lives.


Five years later I have a half-beard—a Hollywoodian—and so my shaving joy is reduced. But that means my shave soap may never run out.




Is our localism too artisanal?

IMG044I recently reviewed Jean-Martin Fortier’s book The Market Gardener (summary: Excellent. Buy it) and was reminded of a philosophical and yet very practical farming question I asked him over beer.

“Since the economy is contracting, and for many reasons we believe the trend will be a general worsening of quality of life, what is your succession plan—what will you do when people can no longer pay for gourmet baby lettuce mix or pints of berries for $6.50?”

Jean-Martin did not have an answer to this question. I also talked a lot about Eliot Coleman in that review, and I don’t recall him answering this question either.

Both men are very intelligent and well-educated. Both men have looked at many factors: industrial agriculture is extractive, and so by definition is unsustainable; climate change; the depletion of fossil fuels and other non-renewable resources. They have, correctly I think, argued that human-powered, small-scale farming is a good response.

Both men have also plotted a course for profitability—they are farming for all the right reasons, but they aren’t going to give the food away. And, they want to show other would-be farmer’s that we can reverse the trend of retirements, foreclosures, auctions and consolidation that has been ongoing for decades.15

Fortier also struck me as—ahem—a bit of a doomer. Which is to say I think he has drawn the logical conclusions from the evidence at hand.

And so I was surprised when he didn’t have an answer for my question.16


I think it is great that so many people are living a more local life. I love the joy of a local economy—I write this with my belly full of local and homemade food, wearing a hoodie made in Vancouver by my friends at Cima Coppi, and wearing Dayton Boots, which were manufactured maybe ten blocks from the hoodie. I find meaning and joy in these relationships. Just pulling on my boots gives me a tiny pleasure every single time—thousands of times over many years.

But most of us localists are still parasites on globalization—we need the fantasy of ever-inflating real estate to fuel renovation and construction, to fill government coffers with tax revenue to be spent on teachers and nurses who shop in retail stores and take trips. We need all these rich urbanites to buy our hand-crafted goods and lovingly harvested veggies.

It sure doesn’t take much to stick a pin in the bubble, as we saw in the US housing market in 2008—which spilled over into Canadian retail and caused a lot of damage. Recently Tim Hudak campaigned on slashing 100,000 jobs. How many of those well-paid government workers shop at the farmer’s market or buy veggies through a CSA?

So I worry. Localism has a large component of seven dollar loaves of bread, ten dollar pints of ice cream, four dollar tomatoes—and stratospheric prices as soon as you start talking about clothing or shoes.17 How resilient is this localism? How much change can these businesses withstand?

I don’t think these things are very resilient at all. During the Great Depression, there was a surplus of goods and services because people didn’t have enough cash. With the amount of  personal debt we are piling up, people don’t have a lot of slack in their discretionary spending—consumer spending is brittle, susceptible to small perturbations in interest rates, resource prices or the new normal extreme weather events. Regardless of the “value” of goods, if  people do not have disposable income, goods will sit on the shelves.

I don’t have any answers to this—other than I think shoe repair has a great future.

I do see a pattern, though I can’t give it a name. Those of us in the emerging alternative economy—organic gardening, Eastern Medecine, yoga, gourmet kimchi, Reiki, herbalism, coaching, soap-making, organic make-up—you get the picture; we seem to think we should do what we love, and be able to buy a house and a car like everybody else.

We think doing what we love should pay us just as handsomely as doing what we hate.

That is backwards.  You should be paid well for doing what you hate—because otherwise you wouldn’t do it. The most mind-numbing and least demanding jobs should pay the most. There is an enormous Boredom and Repetition Premium owed to factory workers.

So I don’t know. Localism has activated a lot of love-based work. But I think, when money is tight, people will be pretty quick to switch to two-dollar loaves of bread from the supermarket. Filling day-to-day needs at day-to-day prices seems like a largely untouched market—and when I say needs, I really mean needs, not fancies, or desires, or penchants, or whims. Needs.

Obviously this is a problem. If you want to be a small, local, non-artisanal baker making normal loaves of bread for the supermarket, you are competing with the megacorps that put the local bakers out of business18 in the first place. How do we balance between differentiating ourselves against the megacorps and becoming instantly irrelevant in a financial contraction?

Looking at the challenges of artisanal bakeries vs. local bakeries vs. megacorp bakeries does not even begin to deal with the challenges brought by low-wage, low-rights manufacturers. It is cheaper to send fish caught in Canada to China to be deboned and sent back to Canada. 68% of garlic consumed in Canada is grown in China—despite the fact that some Chinese farmers won’t eat their own vegetables thanks to the industrial pollution.

It is incredibly difficult to compete on commodities with globalized labour—but that still doesn’t make us any more resilient, so at the very least we should have a plan. When do you abandon the artisanal? Can you shift to lower-paying but higher-importance goods, or are you just going to stay with the sinking ship?

As I said, I don’t have any answers to this, but a couple of thoughts come to mind:

Dmitry Orlov writes about how, in the collapse of the Soviet Union, many people had very large gardens on the edge of town that were very important to feed the family. The focus was not on producing for sale, it was on subsistence and augmentation.

Similarly, in 1933 Ralph Borsodi, wrote Flight From the City,19 the story of how, in 1920, his family moved to a small farm close to New York City. He explicitly cautioned against trying to make money from your land, and instead taught that we should produce for ourselves in order to avoid spending money. They even wove their own fabric and sewed their own clothes. This is Jane Jacobs’ Import Replacement on a family scale.

Now, all of this self-provender does not pay the rent; you still need to work for dollar bills. But it does short-circuit what Nicholas Georgescu-Roegen called,

…“the circumdrome of the shaving machine”, which is to shave oneself faster so as to have more time to work on a machine that shaves faster so as to have more time to work on a machine that shaves still faster, and so on ad infinitum.

So, I think if relocalization is truly going to be a force for sustainability, we need to be able to provide for daily sustenance instead of opening pop-up shaving machine boutiques. Sure, a new doggie-biscuit bakery keeps dollars revolving in our local economy, but when the economy hits a rough patch, it will be gone—out of business. But the megacorp selling two-dollar loaves of bread will still be vacuuming dollars out of our community, day in and day out, year after year.